Section: Principles of Marketing

1) Regional K-Mart stores are selling a specific shirt for $9.99. This method was selected because store managers believe that customers react better to these types of prices. This type of pricing may be categorized as:

1. price leveling
2. price discrimination
3. odd-even pricing
4. prestige pricing
5. bait pricing

When using odd-even pricing, the marketer sets prices that end in certain numbers. These numbers are either odd or even based on what the consumer thinks they should be.