Section: Principles of Marketing

2) Which of the following is not a marketing objective?

1. product objectives
2. price objectives
3. channels of distribution objectives
4. promotion objectives
5. technical design objectives

Technical design objectives are not part of the marketers objectives. The marketing manager must help decide which products best suit the company's missions, determine which channels of distribution are the best fit for the company, what type of promotions the company will engage in, and what price the company will place on the product.