Section: Principles of Marketing

19) What is the markup percent based on cost, when the cost is $1,000.00 and the markup is $500.00?

1. 25%
2. 50%
3. 75%
4. 100%
5. 33.3%

To find the markup percent on cost, you must divide the amount of markup by the cost. The formula in this situation would be $500/$1,000.00 = 50%.